Jawa highlighted that Minimalist’s success comes from its commitment to transparency and science. “They have kept the brand very consistent, clean, single-minded, and they have been very careful in pricing and not trying to get ahead too soon, having the patience to be profitable even in the first five years, and a frugal mind,” he said.
Discussing HUL’s strategy, he mentioned that the company is working to make its existing brands future-ready. This includes expanding some digital-first brands into offline retail channels.
Jawa also explained HUL’s approach to building and acquiring brands. He cited examples like Love Beauty and Planet and Novology and stated that HUL has also introduced brands from its parent company, Unilever, such as Simple and Liquid IV.
Also Read: Rahul Chadha’s investment strategy for industrial and consumer stocks
He stated that existing brands have the potential to expand into new categories, like Lifebuoy, which is evolving beyond germ protection to overall skin care.
Encouraging innovation in India’s business ecosystem, he said, “I really encourage the ecosystem in India, and I welcome people who bring in new things and innovation with the market. So that is a good thing for the country as a whole. So, let’s keep doing it.”
HUL currently has a market capitalisation of around ₹5,28,928.24 crore. However, its stock price has declined by nearly 7% over the past year.
Also Watch | Rohit Jawa also spoke about the rapid rise of quick commerce and stated that Budget measures and rate cuts will help boost consumption.
For the entire interview, watch the accompanying video
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