The project, spread over 5.76 acres, will include 1.6 million sq. ft. of saleable area and feature around 1,000 flats across four high-rise towers.
The development will be executed in phases, with Phase 1 comprising two towers and 500 units. Positioned as one of Pune’s tallest residential projects, Birla Punya aims to cater to the growing demand for premium homes in the city, driven by its strong IT ecosystem and evolving infrastructure, the company said.
Located in Central Pune, the project boasts connectivity to major hubs like Shivaji Nagar, Koregaon Park, Pune International Airport and the Mula-Mutha Riverfront.
Birla Punya will offer 50+ world-class amenities, including a rooftop retail village with alfresco dining, a riverside promenade, and sustainability features such as rainwater harvesting, solar energy utilisation, and efficient waste management systems, the company added.
Betting big on Pune’s real estate market
Commenting on the launch, K. T. Jithendran, MD & CEO of Birla Estates, said: “Pune’s real estate market continues to grow, driven by its IT industry and strong infrastructure. With Birla Punya, we aim to set a new benchmark for sophisticated living, blending contemporary luxury with Pune’s rich cultural essence.”
Also read: Realty firms buy nearly 6,000 acres land during 2022-24 for ₹90,000 crore to build projects
The company has been expanding aggressively in key Indian real estate markets. Besides Birla Punya, Birla Estates recently acquired 16.5 acres in Manjri, Pune and launched Birla Arika in NCR and Birla Evara in Bengaluru.
Shares of Aditya Birla Real Estate Ltd closed at ₹1,773.70, down 0.05% on the BSE ahead of the announcement.
